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Alex Villani is a fisherman who works off the coast of Long Island. He and his wife Stephanie sell their catch at greenmarkets in New York City to the people smart enough to get there early. You have to get there early because most times the good stuff is gone before noon. Alex jokes that he named his business Blue Moon Fish because “once in a blue moon” he makes money. One thing is for sure, he makes his customers very happy with the selection he brings every time he opens his stand. In July 2005, the New York Times called his “the freshest fish in town”
and considering all things fish in NYC, that’s a pretty good recommendation.

Shot at the Tribeca Greenmarket and near Mattituck, New York.